Knowledge catalogue / Growth
Account expansion is faster money than new logos, and most owners reach for the new logo first.
The client you already have trusts you, knows your work, and has more problems you could solve. One discovery call can become a menu of offers. One good relationship can be deepened instead of endlessly replaced. New-client acquisition is expensive and slow; expansion is warm and fast. Owners under-ask their existing clients, delivering exactly what was scoped and never surfacing the next thing. Turning one engagement into an ongoing relationship, or a wider set of deliverables, compounds far quicker than starting from zero with a stranger.
For your top three clients, what's the next thing you could do for them that you've never offered? That's revenue sitting one conversation away.