Knowledge catalogue / Marketing
Most video business owners over-engineer their content strategy and under-execute their outreach. Hours on the bio, minutes on prospecting.
Fiddling with positioning feels productive and safe. Prospecting feels exposing, so owners hide in the former and call it work. But polish without outreach compounds nothing. The seven followers you lost mean nothing. The diagnostic follow-up email you keep not sending matters. Choose one channel, run it long enough to get real data rather than a feeling, and adjust from what actually happens.
This week, count the hours you spent tuning your presence against the number of real prospects you actually contacted. If the first number is bigger, that's your problem, not your reach.