Knowledge catalogue / Sales & clients
Stop asking for permission. The single most common thing that kills a follow-up is the closing line that asks the client to decide whether you're worth engaging.
"Does that sound good to you?" and "let me know if you're interested" hand the client the easy out. Soft, permission-seeking emails read as uncertainty, and uncertainty invites silence. The fix isn't more follow-ups, it's a different posture. You're a professional proposing the next step, not someone asking to be chosen. "I'll send through a short plan on Thursday and we can lock a shoot date" moves the relationship forward. "Would that be okay?" stalls it.
Read your last follow-up. If it ends by asking them to decide whether you're worth it, rewrite the last line to state the next step instead.