Knowledge catalogue / Mindset

Handling the imposter feeling in your video business

A lot of the tactical questions owners ask are really a proxy for reassurance. The imposter feeling dresses itself up as a practical problem.

The tactic is often a proxy

"Is my price right", "am I good enough for this client", "what are my blind spots": these often aren't really tactical questions, they're a request for reassurance. Capable, established owners feel this as much as beginners do. The tell is reaching for a tactic when what you actually want is permission. Naming it helps, because the answer usually isn't another tactic, it's evidence: you've done the work, you have the results, and the feeling is not a fact. The fix isn't to eliminate the feeling, it's to stop letting it make your commercial decisions, like pricing low or not following up, on your behalf.

Try this

Next time you're chasing a tactic, ask whether you actually need the tactic or just need reassurance. Name which one it is, because the honest answer changes what you do next.