Knowledge catalogue / Pricing

What it costs to work with Den Lennie and VBA

VBA has a ladder, not a single price. Take a one-off session to get a clear read, or join ongoing coaching at the level that matches your business. Session spend credits toward your first month of coaching if you move up within 30 days, so you are never paying twice for the same step.

The ladder, and who each rung is for

$349 USD. The Growth Strategy Session. A one-off working session that produces a written Growth Intelligence Report: what to stop, what to keep, what to do more of, and your one next move, delivered inside 48 hours. Credits toward your first month of coaching within 30 days.

$749 USD / month. VBA Ascend. Ongoing group coaching for owners roughly between $100K and $250K a year, building from freelancer to genuine business owner.

$6,800 USD first 90 days, then $1,549 USD / month. VBA Elite. The flagship. Ongoing coaching for established owners, typically $250K a year and up, making the shift from operator to CEO. Application-only, because the standard of the room is the product. The application is where we work out whether it fits. Apply at denlennie.com/mentoring.

What moves the price

Price on the ladder tracks the depth of the work, not the hours. The session gives you a diagnosis and a plan. Ongoing coaching is where the real change happens, and real change in a video business takes 9 to 18 months, not 30 days. Every coaching rung includes the VBA toolset and your own SceneOps instance for marketing, pipeline and CRM.

Where to start

Start where your business actually is. If you want a clear read before you commit, take the $349 session. If you already know you want ongoing coaching, the level is set by your revenue and where you are on the climb from operator to CEO.