Knowledge catalogue / Sales & clients
Real authority isn't performed, it's demonstrated, and it comes from asking the right questions, not from impressive language.
The instinct is to layer on jargon, frameworks and a polished script to sound like an expert. It does the opposite. Performing expertise quietly signals insecurity. Demonstrating it, with sharp and specific questions about their business, signals you've seen this before. Clients don't hire the person who talked the most. They hire the one who understood them fastest.
On your next call, aim to ask more than you tell. The line that lands better than any pitch is the question that shows you already understand their problem.